In December of 2013 was founded studio-lab where seasonal collections are created. Creative group UGLY teams up people with experience in fashion. Regarding brand name UGLY it is an abbreviation of u gotta love yourself. Since this brand has been formed, it's collections already were participated in numerous shows and exhibitions. these exhibitions where very positive and successful which gives stimulus to the Brand itself to create more collections. The main aim of the brand is to go in a world market and find its place in modern fashion industry.