Making It In An Emerging Fashion Capital: Situationist, A Georgian Success Story

Any conversation about Georgian fashion inevitably begins with Demna Gvasalia. The Georgian native burst onto the international scene with his antidote to high fashion as the head designer at the cult Parisian label Vetements. There he gave us evening hoodies, jeans with chopped hems and a host of subversive twists on ordinary clothes.

Then in 2015 Gvasalia, still a virtual unknown outside the fashion industry, rocked the establishment when he was named artistic director for the legendary House of Balenciaga. Suddenly all eyes turned to Georgia, a small mountainous country in Caucasus with access to the Black Sea.