The first collection of Alexander Arutyunov was presented in Moscow in 2011. Since then, Arutyunov never missed any season. He featured two collections in a year, simultaneously worked on his capsular collections and on his line of accessories and jewelry. The brand Alexander Arutyunov distinguished courage, sexuality and the desire to make every woman into the object of admiration. Exaggerated femininity is achieved by individual painstaking approach in the creation of each object. The designer works a lot with handmade work, painting and embroidery. That is why Alexander refuses factory production, because it’s important for him to be able to control the quality and exclusivity of each item, which sets him apart from his competitors.