Georgia calling: Why the fashion scene is looking on Tbilisi now

At the beginning of May, the third edition of MBFW Tbilisi took place in the capital of Georgia. On that occasion, buyers from prestigious shops such as La Rinascente, L’Eclaireur, Kabuki and Moda Operandi as well as fashion journalists and streetstyle photographers visited the mountainous city in the heart of the Caucasus to look out for new Georgian talents. Some talents have already grown to represent their country successfully.

For one it is Demna Gvasalia, Georgian designer of Balenciaga and the upcoming fashion label Vetements, who is presumably responsible for two developments in the fashion world these days: giving rise to the fashion hipster and initiating the pilgrimage of the international fashion scene to his native country Georgia.

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